I always find it great chat to have when anyone asks me why shop pre loved v’s new?
Denim Library is built on giving second hand jeans a new chapter, they simply feel better than a new pair, softer touch and already broken in. You know exactly that pair of old favourite jeans which you have, you love them. I’m sure you will also remember wearing them on a particular occasion, they make you feel good.
Customers also tell me about their focus on the importance of saving money, we have 3 prices £25, £30 and £40, making us an affordable brand too.
Our passion to save the planet and as an individual wish to reduce our carbon footprint is another reason to explore pre loved fashion. The circular fashion lifecycle is shown in this diagram.
Young consumers are increasingly opting for second-hand fashion for this reason as well as "high street fatigue" as they become bored of standard high street shopping.
The fashion industry has a significant impact on the environment. It is responsible for producing large amounts of waste, greenhouse gas emissions, and water pollution. It takes 10,000 litres of water to grow the cotton to make one single pair of jeans!
According to the United Nations, the fashion industry is responsible for 10% of global carbon emissions and 20% of global wastewater.
The fast fashion business model encourages people to buy more clothes, which leads to a cycle of overconsumption and waste. Every second a refuse truck of textiles is sent to land fill or burned. The great news is there is a new law is coming in on the burning of old product, how soon this new law goes through the European Parliament and enters into force across the EU is not yet known.
This is why the rise of sustainable fashion and shopping pre loved is an effort to change this destructive cycle.
Another way to buy preloved (not just clothes) is to shop in charity shops. I always say charity shop shopping is guilt free shopping! Here at Denim Library we love to partner with charity shops to support giving back in our communities and any jeans which don’t make the Denim Library standard are always donated to charity shops.
The UK’s pre loved economy is thriving, and forecasts show that the second hand economy will far exceed the fast fashion economy in the next 5-10 years, The biggest customer base currently for second-hand clothing is women aged 20-35 years old, how do we move this statistic to be every woman?
Here’s a great checklist provided by The Sustainable Fashion Forum for you ponder on…
Ultimately, sustainable fashion and shopping pre loved is about creating a better world for ourselves and future generations. By embracing pre loved fashion, we can create a more responsible and ethical industry that supports our planet and its people. Is 2024 your year to explore the world of pre loved fashion?
